If you are a not so tech-savvy business owner, but you want to update and optimize your website, you have come to the right place. In this article, we’ll share some pro, but simple search engine optimization tips provided by SEO experts. Instead of only focusing on attractive design and quality information, you should also concentrate on making sure your potential customers can find you on major search engines.  It’s no use of having a beautiful website if you have no visitors. If you are not able to hire an SEO expert to optimize your site, there are things you can do on your own. So let’s get started.

Add Images to Your Website

A quality website must have pictures that will explain and tell a story about your products or services. The photos you choose should also show your customers the benefits of using your services or products. Carefully selected and unique images will increase the ranking of your website on major search engines like Google, Yahoo, and Bing. These search engines constantly change and use complicated algorithms to decide which sites are useful to internet users or which site is better than one with similar content. The algorithm is based on a combination of quality keywords, links, and relevant content. All these elements must be a part of your SEO strategy if you want to rank above your competitors successfully. When using images to increase your ranking, apply relevant keywords to them in order to ensure they appear in searches for web images.

Video Marketing

If you don’t have enough money to hire a professional video production company, consider creating a short video that will explain and promote your business. Often, people don’t have enough time to read a long text, but they will always be glad to take a look at an interesting video. Quality video is another way to improve your rankings.

A Maryland business optimization company, Hit Me SEO advises to make videos that are not more than two minutes long. Embed those videos in your website and posts and ensure the video has an event tracking code that will help you count your visitors and plays. This way you will be able to determine whether or not your short video was properly produced and if you have enough visitor engagement. Visitors do not like a video that plays automatically, don’t push the content of your website towards them. Instead, let them explore your website on their own.

Recommendations and Social Media Engagement

Show recommendations and reviews on your site from satisfied past clients. This is very important to encourage new visitors to hire you or try your products. Next thing you should focus on is to build a strong social media presence. Social media are a great way to build trust and connect with your clients on a more personal level. Optimize your Facebook and Twitter page because social media have also, in a certain way, become a search engine. If you are from Baltimore and you are looking for quality search engine optimization Baltimore experts, please click here.